Here’s What I’d Do If I Were Starting My Phonics and Literacy Tutoring Business from Scratch


Are you a primary teacher ready to dive into the world of phonics and literacy tutoring? With your skills in education, starting a tutoring business can be a rewarding way to impact young lives while generating income. Here’s a guide with key information to help you avoid common pitfalls and set yourself up for success!


1. Choose Your Niche


First and foremost, define your tutoring niche. As a primary phonics and literacy tutor, refining your focus allows you to attract parents looking for specialized support for their children. Your expertise in phonics will make you stand out, allowing you to cater specifically to students struggling with reading and writing.


2. Know Your Financial Goals


Before launching, it’s vital to determine how much you want your tutoring business to earn. Understanding your financial goals will guide you in pricing your services and creating packages that ensure you achieve your income objectives.


3. Offer a Package Price, not an Hourly Rate


Consider offering package pricing for your phonics and literacy sessions. This approach not only makes it easier for parents to commit to multiple sessions but also establishes a consistent learning rhythm for the students. Packages can be an attractive option, encouraging commitment from families.


4. Leverage Your Expertise


Use your experience in education to build a strong foundation for your tutoring business. Highlight your credentials, success stories, and teaching style. Your expertise in phonics and literacy is an asset that parents are willing to pay for, so promote it effectively.


5. Communicate Expected Results


Parents want to see the the outcomes and transformations of investing in tutoring. Clearly articulate the results students can expect from working with you—like improved reading skills or increased confidence in literacy. Sharing testimonials and easy-to-understand progress reports can help build trust and encourage enrolment.


6. Set Your Own Schedule


Make sure your timetable is designed around your life. Flexibility is one of the key benefits of tutoring, so don’t let your availability be dictated strictly by client demands. Establish your hours to maintain a healthy work-life balance.


7. Have a User-Friendly Booking System


A frictionless booking system is essential for convenience. Use online scheduling tools that allow parents to easily book sessions based on your availability, making it easier for them to say ‘yes’!


8. Optimize Business Processes


Take time to create clear tutoring processes for phonics and literacy. Streamlining these processes can save you valuable time and effort. Automate tasks such as invoicing and reminders to focus more on teaching rather than administrative work.


9. Avoid Rookie Mistakes


Don’t make rookie mistakes like chasing payments, offering refunds, or neglecting to build in time off for yourself. Set clear payment policies upfront and ensure that clients understand your terms. Scheduling time off is crucial for your well-being and helps maintain a sustainable work-life balance.


10. Develop Additional Income Streams


Consider using your expertise to develop additional income streams. For instance, you could create digital resources, online courses, or instructional videos tailored to phonics and literacy. These can provide another income stream income while also consolidating your reputation as a knowledgeable tutor.



Starting a phonics and literacy tutoring business can be a rewarding venture that allows you to make a real difference in students’ lives. By choosing your niche, setting clear financial goals, leveraging your expertise and avoiding common pitfalls, you’ll create a successful tutoring practice that not only enriches young learners but also supports you both financially and gives you a life-work balance.